Why You Should Optimise Your Website Images

It’s more important than you think.

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Optimising an image is a process where you create a top-quality image whilst maintaining the smallest file size you can. It’s not an easy job but it is vital for any website, especially an e-commerce site as they are hugely image reliant. When you optimise your website images, as well as the quality of the image, you also have to consider what file type it is, what you’ve called it and what it’s been labelled as in the background through something called alt text.

What is imaGe optimisation?

Cameras nowadays are brilliant, the image quality, detail and size of photos that can be captured are staggering. Let’s be realistic, even the camera you have in your pocket, also known as a smartphone, can take some seriously good quality images. However, all of that quality doesn’t come cheap in the file size stakes. Have you ever gone onto a website and it’s taken ages to load? Well, quite often one of the main culprits for the slow load time are the images, but this can be fixed with image optimisation.

You’ve got to really want to see what’s going to appear to tolerate this screen.

Why is it important?

Put simply, large files take time to download. The end-user won’t hang around on your site if it’s taking ages to load. In fact, most users won’t tolerate a page taking more than 2 seconds to fill their screen before closing the window and heading somewhere else. This means that image optimisation is an important factor in creating a great user experience and retaining visitors to your site. It’s not only the user experience that’s important either. Your page load time and how an image has been labelled is something that search engines use to decide where to place you in their rankings. So image optimisation is also an important element in your SEO strategy. Combine both factors together and you see why image optimisation is an incredibly important part of a website build.

How to optimise website images.

It’s advised to keep your web pages under 1mb for faster loading times. But, if you’re not careful your image files can quickly fill that quota and more. Thankfully there are some very simple ways to optimise your images for quality vs. file size, which we’ve outlined for you on this blog post.

And there you have it. That’s why you need to optimise your website images.
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