Why Manage A Website?

You invest in a logo and brand identity, then you commission a beautiful website. Now all that’s left is to invest in your advertising and marketing, right?…

Wrong.

You still need to invest in your website. Website management is one of THE MOST important but overlooked areas for businesses. In today’s saturated online market the ‘build it and they will come’ strategy no longer works like it did 10 years ago. In order to stay fresh and relevant your website needs to be managed; constantly updated and evaluated to keep you ahead of the competition.

If you don’t have the time, knowledge or internal resource to manage your site you have the option to hire an external website manager. So the question is, what does a website manager do? Loads. There are lots of areas that need regular attention when managing a website. Here are just a few of the them…

There’s a lot to cover when managing a website.

HostinG and domain ManaGement

If your domain name or hosting expires your site will disappear fast. Your website manager ensures that any renewals are completed in good time and as cost-effectively as possible to make sure your site stays live and affordable.

Search EnGine Optimisation (SEO)

Meta descriptions, back links, snippet editing, title tags, keyword focusing, alt tags and more. These are all things that keep your site ranking on search engines. They are all also things that need to be updated and checked regularly to ensure the best results as SEO best practice changes all the time.

AddinG fresh content

Updating your website regularly not only gives your customers a reason to come back, it also increases your sites search engine ranking. A website manager not only adds the content, they also ensure that it’s posted at the best time to reach your target audience.

Website maintenance

There are many reasons why a website can break. Security updates, viruses, software updates, someone clicks the wrong thing in the back end, sometimes things break just for fun. You can lose an image, a page or even the whole site overnight. This means that website maintenance is one of THE most important roles of a website manager.

Post readability

Adding fresh content is one thing, but adding content that ticks all of the SEO readability boxes is another. A website manager will assess all of the content on your site to ensure that it’s optimised for your target key words and that it’s easy for your audience to digest.

Monitor Analytics

Regular monitoring of your sites analytics enables you to understand what content people are engaging with and what they’re not. This can help with focusing on areas of potential growth for your business. It also highlights areas of the site that may not be working as they should, or that need updating to reduce your bounce rate.

Let us get that job list ticked off.

We can do that.

Managing your website is a vital role in every business big or small. A well-managed site can be the difference between a high search engine ranking or not ranking at all; your customers engaging with your site or leaving after the first page; it can even be the difference between your site being live or not.

But if you’d rather let someone else take care of it for you (and why wouldn’t you?), it just so happens that website management and optimisation is kind of ‘our thing’.

If you’re interested in finding out more about how we do it, check out our website management packages here.

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We periodically add useful and interesting content to our blog. Below are a selection of some of our most popular content. To get the latest posts in your inbox you can subscribe to our monthly newsletter with the sign up in our footer. No spam, we promise!

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Kakadu Creative
Registered: #08631909
  
Are you a freelancer?
Yes? Well then we'd love to hear from you! Tell us what you do, and send your portfolio here.
Sign up to our newsletter
© 2020 Kakadu Creative Limited. | Terms & Conditions | Privacy Policy