Website Management

Why is it Important & What’s Involved?

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You invest in a strong brand identity, then you commission a beautiful website. Now all that’s left is to invest in is your advertising and marketing, right?… 

WRONG.

You still need to invest in your website.

Website management is one of the most overlooked areas for businesses. But it’s also incredibly important, especially when you consider that so many of our buying decisions are made online.

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Why Bother Managing A Website?

Managing your website is a vital role in every business big or small. A well-managed site can be the difference between a high search engine ranking or not ranking at all, and your customers engaging with your site or leaving after the first page.

It can even be the difference between your site being live or not.

In today’s saturated online market the ‘build it and they will come’ strategy no longer works as it did 10 years ago. In order to stay fresh and relevant your website needs to be managed; constantly updated and evaluated to keep you ahead of the competition.

If you don’t have the time, knowledge or internal resource to manage your site you have the option to hire an external website manager.

So the question is…

What Does A Website Manager Do?

Put simply… loads.

There are lots of areas that need regular attention when managing a website. Here are just a few of them

Website Updates

Technical Website Maintenance

There are many reasons why a website can break. Security updates, viruses, software updates, hacks, someone clicks the wrong thing in the back end, and sometimes it seems like things break just for fun.

You can lose an image, a page or even the whole site overnight.

This means that technical website maintenance is one of THE most important roles of a website manager. They will regularly check to ensure that your site’s platform, theme, plug-ins, PHP and custom integrations are up to date. They will also check the site’s functionality and fix any issues they find.

Adding Fresh Content

Updating your website regularly not only gives your customers a reason to come back, but it also increases your sites search engine ranking.

A website manager not only adds the content, but they also ensure that it’s responsive to all devices, is formated and designed correctly, is search engine optimised and that it’s promoted on/linked to relevant areas on your site.

New Shopify Products

e-Commerce

As well as adding new general content, website managers will also look after adding and removing products from your e-commerce store. They will run reports to see what products are selling well, update special offers, manage discount codes and more.

Post Readability

Adding fresh content is one thing, but adding content that ticks all of the SEO readability boxes is another. A website manager will assess all of the content on your site to ensure that it’s optimised for your target keywords and that it’s easy for your audience to digest.

Expired Hosting Warning Message

Hosting & Domain Management

If your domain name or hosting expires then your site will disappear – fast. Your website manager ensures that any renewals are completed in good time to make sure your site stays live and accessible.

While we’re on the subject of hosting. Did you know that the internet is a major contributor to greenhouse gas emissions?

But, your website doesn’t have to be a part of the pollution when it’s on one of our green website hosting plans.

Search Engine Optimisation (SEO)

Meta descriptions, backlinks, snippet editing, title tags, keyword focusing, alt tags and more. These are all things that keep your site ranking on search engines. They are all also things that need to be updated and checked regularly to ensure the best results as SEO best practice changes all the time.

Monitor Analytics

Regular monitoring of your site’s analytics enables you to understand what content people are engaging with and what they’re not. This can help with focusing on areas of potential growth for your business. It also highlights areas of the site that may not be working as they should, or that need updating to reduce your bounce rate.

And that is a whistle-stop tour of what’s involved in website management.
If you’re thinking, ‘jeez, I don’t have the time or skills to look after all of that,’ then drop us a line to see how we can take the hassle of website maintenance off your hands with the form below.
Plus, if you found this useful be sure to subscribe to our monthly newsletter so you don’t miss our next posts.

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From the Blog…

We periodically add useful and interesting content to our blog. Below is a selection of some of our most recent content and to get the latest posts in your inbox you can subscribe to our monthly newsletter. No spam, we promise!

Why you should optimise your website images
Why you should optimise your website images

Optimising an image is a process where you create a top-quality image whilst maintaining the smallest file size you can. It’s not an easy job but it is vital for any website, especially an e-commerce site as they are hugely image reliant.

read more
Designing for Accessibility
Designing for Accessibility

We guide you through the key things you need to create an accessible design for people with specific disabilities and neurodivergence.

read more
How to Analyse (and improve) Your Website
How to Analyse (and improve) Your Website

You should be analysing your site regularly to make sure it’s delivering the best user experience for your target market. In turn, delivering the most leads and sales. But, if you’re not used to it, it may be hard to work out what to look at when you start to analyse your website.

read more