Why is it Important & What’s Involved?
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You invest in a strong brand identity, then you commission a beautiful website. Now all that’s left is to invest in is your advertising and marketing, right?…
You still need to invest in your website.
Website management is one of the most overlooked areas for businesses. But it’s also incredibly important, especially when you consider that so many of our buying decisions are made online.
Why Bother Managing A Website?
Managing your website is a vital role in every business big or small. A
It can even be the difference between your site being
In today’s saturated online market the ‘build it and they will come’ strategy no longer works
If you don’t have the time, knowledge or internal resource to manage your site you have the option to hire an external website manager.
So the question is…
What Does A Website Manager Do?
Put simply… loads.
There are lots of areas that need regular attention when managing a website. Here are just a few of
Technical Website Maintenance
There are many reasons why a website can break. Security updates, viruses, software updates, hacks, someone clicks the wrong thing in the back end, and sometimes it seems like things break just for fun.
You can lose an image, a page or even the whole site overnight.
This means that technical website maintenance is one of THE most important roles of a website manager. They will regularly check to ensure that your site’s platform, theme, plug-ins, PHP and custom integrations are up to date. They will also check the site’s functionality and fix any issues they find.
Adding Fresh Content
Updating your website regularly not only gives your customers a reason to come back
A website manager not only adds the content
As well as adding new general content, website managers will also look after adding and removing products from your e-commerce store. They will run reports to see what products are selling well, update special offers, manage discount codes and more.
Adding fresh content is one thing, but adding content that ticks all of the SEO readability boxes
Hosting & Domain Management
If your domain name or hosting expires then your site will disappear – fast. Your website manager ensures that any renewals are completed in good time to make sure your site stays live and accessible.
While we’re on the subject of hosting. Did you know that the internet is a major contributor to greenhouse gas emissions?
But, your website doesn’t have to be a part of the pollution when it’s on one of our green website hosting plans.
Search Engine Optimisation (SEO)
Regular monitoring of your site’s analytics enables you to understand what content people are engaging with and what they’re not. This can help with focusing on areas of potential growth for your business. It also highlights areas of the site that may not be working as they should, or that need updating to reduce your bounce rate.
And that is a whistle-stop tour of what’s involved in website management.
If you’re thinking, ‘jeez, I don’t have the time or skills to look after all of that,’ then drop us a line to see how we can take the hassle of website maintenance off your hands with the form below.
Plus, if you found this useful be sure to subscribe to our monthly newsletter so you don’t miss our next posts.
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