What is a Responsive Website?

And why do you need one?

Today we answer the question, what is a responsive website? And the even more important question, why do you need a responsive website? So, first things first…

What is a Responsive Website?

Simply put, a responsive website is a site that’s designed to display clearly on any device. There shouldn’t be any content that you have to scroll left or right to see, and there should be no need to zoom in. The site responds automatically to the device it’s viewed on. Meaning you may see a different layout, text size, spacing, or even images depending on what device you’re using.

A simple way to see what we’re talking about is to view this article on a desktop device (if you’re not already) and make your browser window narrower/wider. Or do the same with this other article and note how the three column section adjusts to a single column as you get narrower.

Now for the big question, why do you need a responsive website?

www.ahimsayogini.com – One of many responsive websites built by Kakadu Creative

Mobile device usaGe is increasinG

Historically websites only needed to be designed for a standard computer screen, as that was how we all accessed the internet. However, in today’s world we access the web through a whole host of devices. Which all use different sized screens and even different orientations – landscape and portrait. For example, in 2018 52.2% of all worldwide website traffic was generated through mobile phones and 65% of all digital media time was mobile. And these statistics are predicted to grow rapidly over the next few years.

The user experience is vital

Have you ever heard of a sites bounce rate? This is the percentage of users that leave your site after only viewing one page and is something that you want to keep as low as possible. A great bounce rate is generally around 26-40%. 41-55% is average. Research has shown that an unresponsive site delivers a much higher bounce rate. Why? You may ask. People aren’t as tolerant of unresponsive websites anymore. There are over 1.7 billion websites live at the time of writing this blog. Meaning that if your site isn’t easy for someone to use they’re almost guaranteed to find another one that gives them what they need in an easy to use format.

SEO Implications

It’s not just the user deciding to leave your site that you have to worry about. Your SEO ranking is affected by the mobile version of your site too. Google officially started to reward responsive sites with a boost in ranking since 2015. However, as of July 2018 they began their mobile first indexing. Meaning that they now index, crawl and rank websites based on the mobile version of your site.

There you have it, you can now impress all your friends with your responsive website knowledge and explain to them why it’s so important.


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Did you know that 68% of all trackable website traffic comes from search engines? So, how do you get listed on search engines? SEO. Read on to start your journey into the dark art of search engine wizardry.


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