The Story Behind The Name

How we chose Kakadu Creative.

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First, let’s take you back to where it all began. Lee had been working as a freelance Art Editor and graphic designer for almost 10 years. And Kayleigh had been working in marketing and advertising sales for even longer than that. We’d been working for large scale corporate companies and learnt a lot. We’d also met lots of great people and built a strong network of contacts across many different industries. So it felt like the time was right to combine our skills, cast aside the suits and the commutes and do it for ourselves.

So, one of the first questions was, what the hell do we call ourselves? There were A LOT of names thrown around, some Kayleigh liked, some Lee liked, some we both hated and one we both liked, Kakadu.

But Kakadu is more than an unusual name we both liked. There’s actually a strong link to what we do…

One of the entrance signs to Kakadu National Park.


Kakadu is a national park in the Northern Territory of Australia and is a beautiful place. Spanning almost 20,000 square kilometres and is about a day’s drive from anywhere, it’s a true escape. Driving through, you marvel at termite mounds almost two stories high, wallabies peering at you from the roadside, and rocky outcrops jutting out of the iron oxide red dirt.

Stop to explore and you’re treated to a nature reserve like no other.  If the hundreds of crocodiles relaxing in the sun aren’t impressive enough the history of this place will win you over. Kakadu has been home to the Aboriginal people for around 20,000 years, although some say it’s more like 40,000. With that, there’s a huge amount of history found in the park. A history that’s recorded in what’s commonly known as rock art, or in Aboriginal  ‘gunbim’.

Rock Art at Kakadu National Park

Kakadu National Park holds one of the world’s oldest and most concentrated records of rock art in the world. The paintings show the history of the Aboriginal people in the area. Their stories, their daily lives, their celebrations and even show the first European explorers arriving, guns in hand.

When we were thinking of names for our business we wanted it to mean something, to have a story and connection to what we do. So when we heard about Kakadu we knew it was the name for us. Rock art is arguably the oldest form of visual communication, with graphic design being one of the most modern. So by naming ourselves Kakadu Creative, we’re bringing the heritage of our industry right into the modern age.

So there you have it, that is the story behind our name and that is how we came to be known as Kakadu Creative.

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