The Story Behind The Name

The story about how we chose Kakadu Creative for our business.

First, let’s take you back to where it all began. Lee had been working as a freelance Art Editor and graphic designer for almost 10 years, and Kayleigh, had been working in marketing and advertising sales for even longer than that. We’d been working for large scale corporate companies and learnt a lot. We’d also met lots of great people and built a strong network of contacts across many different industries. So it felt like the time was right to combine our skills, cast aside the suits and the commutes and do it for ourselves.

So, one of the first questions was, what the hell do we call ourselves? There were A LOT of names thrown around, some Kayleigh liked, some Lee liked, some we both hated and one we both liked, Kakadu.

But Kakadu is more than an unusual name we both liked. There’s a strong link to what we do…

One of the entrance signs to Kakadu National Park.


Kakadu is a national park in the Northern Territory of Australia and is a beautiful place. Spanning almost 20,000 square kilometres and about a day’s drive from anywhere, it’s a true escape. Driving through, you marvel at termite mounds almost two stories high, wallabies peering at you from the roadside and rocky outcrops jutting out of the iron oxide red dirt.

Stop to explore and you’re treated to a nature reserve like no other.  If the hundreds of crocodiles relaxing in the sun aren’t impressive enough the history of this place will win you over. Kakadu has been home to the Aboriginal people for around 20,000 years, although some say it’s more like 40,000. With that, there’s a huge amount of history found in the park. A history that’s recorded in what’s commonly known as rock art, or in Aboriginal  ‘gunbim’.

Rock Art at Kakadu National Park

Kakadu National Park holds one of the world’s oldest and most concentrated records of rock art in the world. The paintings show the history of the Aboriginal people in the area. Their stories, their daily lives, their celebrations and even show the first European explorers arriving, guns in hand.

When we were thinking of names for our business we wanted it to mean something, to have a story. So when we heard about Kakadu we knew it was the name for us. Rock art is arguably the oldest form of visual communication, with graphic design being one of the most modern. So by naming ourselves Kakadu Creative, we’re bringing the heritage of our industry right into the modern age.

So there you have it, that is the story behind our name and that is how we came to be known as Kakadu Creative.


We periodically add useful and interesting content to our blog. Below is a selection of some of our most popular content. To get the latest posts in your inbox you can subscribe to our monthly newsletter with the sign up in our footer. No spam, we promise!


Being an environmentally conscious business is incredibly important to us here at Kakadu. Which is why we’re a carbon negative business, and this post explains how it’s possible.

What is a responsive website?

Today we answer the question, ‘what is a responsive website’? And the even more important question, why do you need one? So, first things first…What is a Responsive Website?

Is it worth paying for a custom logo?

When starting a business, there are a lot of initial costs and investments. A custom logo is an important one of those, but couldn’t you just get a free logo with an online generator?…


If you’re used to working traditionally, then going remote can seem a bit daunting. So, we’ve broken the whole process down, so you can get comfortable with how it works.

Kakadu Creative
Registered: #08631909
Are you a freelancer?
Yes? Well then we'd love to hear from you! Tell us what you do, and send your portfolio here.
Sign up to our newsletter
© 2020 Kakadu Creative Limited.
We're a carbon negative business
Terms & Conditions | Privacy Policy
Kakadu Creative
Registered: #08631909
Are you a freelancer?
Yes? Well then we'd love to hear from you! Tell us what you do, and send your portfolio here.
Sign up to our newsletter
© 2020 Kakadu Creative Limited. | Terms & Conditions | Privacy Policy

Pin It on Pinterest

Share This