Nick, owner of Peak Business Finance, wanted to take his business to the next level, scale up and grow. To do that he needed a professional brand and online presence to show prospective clients that Peak Business Finance is a trustworthy and reputable business. However, Nick was also conscious that he wanted his business to stand out from the crowd and show that business finance doesn’t have to be complicated.
A full back-to-the-start visual overhaul, plus some functionality goodies
We researched Peak’s competitors and found that the majority of their brands and websites were corporate and generic. The sites were filled with lots of information that, in most cases, wasn’t needed and in fact made the user experience a difficult one.
So, we tore up the old Peak brand style and createed a new look that was not only a vast improvement on the original site, but also stood head-and-shoulders above the competition.
“Business Finance Made Simple” is the motto, and to truly communicate that to an end user we simplified and streamlined EVERYTHING.
We redefined the content structure and overall user interface, which in itself revolutionised the UX values of the site. Then we stripped the copy back to its core and implemented a small, clearly-defined colour palette and imagery style. We also heavily adjusted and evolved the Peak logo to reflect the new style.
Then, by creating bespoke icon sets and illustrations we were able to really establish a brand style that an end-user will find synonymous with PBF.
Some of the finer details
An impactful opener.
Bold, clean design
Custom, hand-drawn icons
Organic Google Traffic
Prospect Reply Rate
I’d never truly appreciated the difference a professional brand and online presence could have on a business until working with Kakadu Creative. Once the project completed the results from all of our sales channels increased. It’s given us a strong foundation to have better conversation with lenders and clients and in turn grow the business. I’m so pleased we made this investment, I just wish we’d made it sooner.
Nick Mayhew, Owner
Wondering if there’s something we can help you with?
We probably can.
We’ve got decades of design experience across an array of applications and demographics, so there isn’t much beyond us here at Kakadu.
Whether you need some current artwork tweaking, a full back-to-the-start rebrand or want to create something new altogether, get in touch for a no-pressure chat about what we can do for you.
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