Is it worth paying for a custom logo?

A custom logo is one of the first things you need to launch your new business. However, when starting out in business there are a lot of initial costs and investments. And all at a time when generally there’s no income to cover it. This can mean that you start to look at options to cut start-up costs. A quick google search for a logo design throws up pages and pages of free logo generators. So it leaves you with the question, is it worth paying for a custom logo design?

Only you can decide if it’s worth the investment for your business. But today we will talk you through why we believe a custom logo is always worth the investment. We’ll also show you the differences between what you get from a free logo generator and a custom design.

A logo is more than a pretty symbol or your business name written in an unusual font. Your logo is the foundation of your business, it’s what every part of your brand image hinges from. Plus, more often than not, it is also the first thing that comes to people’s minds when they think of your business. Therefore, your logo should represent your company’s style, personality, what you do and how you do it. That means that every single part of your logo should be there for a reason. Which is something that isn’t possible with a free logo generator.

One of the big risks when using a free logo generator is that your logo ends up looking exactly like many other similar businesses. This is something that we’ve personally seen in a number of industries. Whereas, a custom logo designer will research your competitors and your market place to ensure that your logo is unique to your business.

Don’t forget that your logo will be on every single piece of your business’s advertising, marketing, and communication. Our custom design service includes your main logo design plus other sub versions for use on different platforms, backgrounds and orientations. A free logo generator will only provide one version of the logo, limiting how and where you can use it.

It’s easy to think that all you need is a logo design and you’re set. But in reality, a new business needs a complete brand identity. When starting out you’ll need a whole host of branding material from business cards, flyers and social media designs, up to your vehicle and building graphics and complete website builds. The beauty of working with a professional designer from the beginning is that, more often than not, you’ll save money due to a packaged design process. And most importantly, your branding material will be cohesive, delivering a strong and clear message to your target customer. 

Finally, here’s a real-world example of the difference between a free and custom design. We used a generator to give us some options for a brief we’ve previously completed.

The brief was to design a logo for a round-the-world cycling expedition, a project called “Nick Sanders’ Bicycle World Challenge”.

Out of 50+ results, these are the two best logos from an online logo generator.

Not all that impressive hey? Well at least there’s a bike in one of them. As for the custom logo we designed…

Now you’ve read the this article, you have a choice. If you’re ready to invest in your own custom logo and launch your business in the very best way you can, then please get in touch. But if you’re still keen to cut costs in the design of your logo, feel free to make your way to Google and enter the term ‘free logo generator’.

“If you think it’s expensive to hire a professional to do the job, wait until you hire an amateur.”

Red Adair, Innovator