How Much Does a Website Cost?
This is probably one of the most common questions we get asked. But, it’s not always an easy one to answer.
There’s a huge amount that goes into creating a great quality website, and so much that needs to be ready before you can even start to build one. So, instead of writing a random figure on this page and telling you that’s how much a website should cost, we’re actually going to give you a list of the key things you need to consider and factor into your budget when preparing to have a website built.
There are multiple elements to a website build that need to be budgeted for.
The first thing you need to do when planning a website build is to work out what you want to put on there. For example, how many pages will you need and what will be on each page? A website builder will never be able to give you a quote if you don’t know what you want. If you’re not sure then why not arrange a call or face to face with a designer to talk through your business, your goals and come up with a content plan together. Or, you can go through your competitor’s sites and get a feel for what you do and don’t like. This is also a good opportunity to see what their sites are missing – putting you a step ahead of your competition.
Equally as important as the content, is what you want the site to be able to do. Do you want an email sign up form? In which case you may want to integrate a mailing service such as MailChimp. Do you need e-commerce aka a Shop? Do you want to be able to add new content through a blog? What about a Google Maps integration, Google Analytics, social media feeds, the opportunity to host adverts? There’s so much you can do with your website. So it’s important to think about what you need. It will be better value to have the functionality designed into the site from the start, rather than adding it in at a later date. Think of it as getting measured and buying an outfit from the rail knowing it will fit. Rather than buying it and later finding you need to pay for lots of tailoring.
This is your websites address. There are loads of companies that sell domain names, and their cost varies depending on how desirable your proposed domain is. Domain name sellers almost always have great introductory deals. So, before you buy, make sure you check how long the deal is for and what the costs will be when the deal ends.
The basic element of hosting is the storage space on a server where your site will live. You rent this space and in return, your hosting company will offer varying levels of service. There are a lot of hosting companies offering what appears to be crazy cheap deals. But, beware as they’re generally for the absolute minimum level of service and are more for hobby websites and blogs. You normally have to add a lot of bolt-ons to get the package you need for a small business. So, make sure you check what’s included vs. what you’ll need before you sign up. Check for things like email accounts, SSL security certificates, regular backups (should the worst happen). Hosting is also another area where you’ll find cheap introductory deals only to have a huge price increase further down the line. Again, check all the costs on this one.
A top-quality website relies and good quality content go hand in hand.
This is a hugely important part of any site. As Jamie our copy guru always says, design attracts but copy sells. If you have poorly written information on your site that doesn’t engage with your target customer then you’ve lost them and they’ll look elsewhere. So, if you aren’t a copy wizard then this is something that you should factor into your website build budget. And, if you’re interested to read more on why copy is so important check out this post.
This is kind of an obvious one, but, you can’t build a great site without great imagery. The old saying, a picture says a thousand words is 100% right. There are several free stock image websites such as Pexels, Unsplash and Pixabay where you can find images to use for commercial purposes. Or, if you have a bit of budget you can get a much wider choice of licenced images through Getty and Shutterstock. However, people are savvy and can generally spot a stock image a mile off. So investing in a commercial photoshoot to capture your unique business is definitely something to consider.
Just like photography, videography is a really important area for your website build. Video is becoming one of the most powerful tools in your branding and marketing arsenal. We could bore you with a huge list of stats and figures about why video is something you should consider. But, instead we’ll give you just one – a whopping 72% of people prefer video over text when learning about a product or service.* And figures like these are only growing. One of the beauties of having video content made for your site is that it doesn’t just have to live on your site. You can use it for your social media activity and your online marketing. Meaning it’s an investment that can serve you in many different ways.
Search EnGine Optimisation (SEO)
As well as the elements listed above, you also need to consider search engine optimisation. Now, this can be an incredibly expensive part of running a website. However, there are some really basic things that all sites should have. Such as, snippet editing, search engine optimised copy, alt tags, keywords, internal and external links and most importantly, a fully responsive, mobile-friendly design. If a website is poorly built then it will be hard for search engines to find, crawl and list. There are many things that affect a site’s SEO ranking, so you should ensure that you’re chosen website builder and designer will be doing these basics to get you started.
Now when you ask ‘How much will a website cost?’ you shouldn’t be surprised to have the person on the receiving end ask you a whole host of questions in return.
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