It’s more than just a logo…
Your brand identity defines how the public perceives your brand. Your approach to business, your company’s ethos, your values, the way you interact and the way your business visually represents itself – it’s all branding.
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Good branding starts with your core values. They communicate what you believe as a company and how you are working together toward a shared vision.
By articulating what you stand for as a brand, you can attract better employees and customers who share your beliefs.
Tone of Voice
Where colours and typefaces add to the visual representation of your brand, the tone of voice is another important aspect. It’s all about knowing your target audience, identifying how best to interact and engage with them, then applying that across all channels.
About your logo…
OK. We’ve established your brand is more than a logo. But it sure is a big part of it. Maybe even the biggest.
It’s the cornerstone of the visual identity of your brand. It separates you from your competition, it’s the face of your business, it’s your first impression, and a good logo conveys your brand messages and values.
It’s more than a logo, it’s a strategic business tool. So take it seriously.
See the science involved in a perfectly balanced logo above.
This isn’t orange.
It’s Kakadu Orange (#c15e14).
Colours can be just as significant to your brand as anything else. (ask Ferrari…)
Different colours evoke certain emotive responses and can be instrumental in conveying your brand’s personality.
Be specific, and keep it consistent across everything you do.
Good branding includes specific colours.
Ours are picked (then refined a bit) from the rock art at Kakadu park. Here’s how…
Sometimes it’s not what you say, but how you say it…
The typefaces you choose can have a huge impact on the way your brand communicates. Choosing the right fonts to represent your brand can be a gruelling task, but a crucial one. They convey your brand’s personality as much as colour selection does, maybe even more so.