AMP: Accelerated Mobile Pages
What are they and should you use them on your website.
Before you go...
We don’t mean to brag, but our monthly newsletters are pretty damn good. They’re filled with useful information and how to's to help you grow your business. So do the smart thing, sign up below to get them in your inbox.
No spam, we promise!
Want to improve your website?
Why not claim one of our free, no-obligation video audits? We’ll analyse your site from both a design and technical perspective. Then we’ll send you a video showing you what's holding your site back with tips on what to improve.
Faster loading speed & Increased Website Conversions
Accelerated mobile pages can load up to 85% faster than non-AMP. And when you consider that a slow loading page is one of the biggest drivers of a high bounce rate (people leaving your site quickly/without clicking on another page) you can see why AMP is something you may want to consider for your website. Plus, did you know that a 1-second delay in your web page loading can decrease your conversion rate by 7%? So a fast loading page not only helps to help retain visitors to your site it also helps to increase your conversions.
Improved Search Engine Ranking
Officially AMP isn’t a ranking factor for search engines but page loading speed is. And thanks to the lightning-fast load speeds you get with AMP it stands to reason that this will help to give you a boost in the rankings.
Highlighted on Google SERPs
(Search Engine Result Pages)
When you get a page of search results back from Google an AMP site will have a little lightning icon alongside it (like the one further up this page). This icon indicates to people familiar with that this will be a fast loading and well-designed page for them to visit on their mobile device, increasing the likelihood that they will select this page over the other results they’re served.
Improved Advert Views
AMP has been coded in a way to give better usability to banners and images. Meaning that it helps to give your sites advertising a higher viewability rate, in turn meaning you can improve the monetisation of your ad slots.
Placement in Google Top Stories Carousel
One of the key ways AMP achieves it’s fast loading speeds is because the visitor is seeing a version of your web page that has previously been cached (stored) by Google on their servers. Meaning they aren’t getting the current version direct from your site.
Do You Need AMP?
Claim your free website audit video now.
You know your site could be better. You know it could be delivering better results for your business. But you don’t know what’s holding it back, or what areas to focus your attention on.
Well, we’re here to help.
We’ll analyse your website from both a design and technical perspective and send you a free, no-obligation video audit to show you where your site is holding you back and give you some tips on the changes you can make to improve your results.
There are literally millions of websites, but there are 10 common website mistakes that we see all the time and we’re going to show you how to fix them.
Landing pages are a vital tool in your businesses marketing plan. So let us give you some tips on how to create a great one that delivers the best results for your business.
Internet usage, it seems innocent but it’s actually a major emitter of carbon emissions. But, there are lots of things we can do to reduce our impact and digital carbon footprint.
The reality is that a lead magnet is an essential aspect of any business’s digital marketing strategy, so if you haven’t got one already read on and find out why and how to get magnetic!