AMP: Accelerated Mobile Pages
What are they and should you use them on your website.
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Faster loading speed & Increased Website Conversions
Accelerated mobile pages can load up to 85% faster than non-AMP. And when you consider that a slow loading page is one of the biggest drivers of a high bounce rate (people leaving your site quickly/without clicking on another page) you can see why AMP is something you may want to consider for your website. Plus, did you know that a 1-second delay in your web page loading can decrease your conversion rate by 7%? So a fast loading page not only helps to help retain visitors to your site it also helps to increase your conversions.
Improved Search Engine Ranking
Officially AMP isn’t a ranking factor for search engines but page loading speed is. And thanks to the lightning-fast load speeds you get with AMP it stands to reason that this will help to give you a boost in the rankings.
Highlighted on Google SERPs
(Search Engine Result Pages)
When you get a page of search results back from Google an AMP site will have a little lightning icon alongside it (like the one further up this page). This icon indicates to people familiar with that this will be a fast loading and well-designed page for them to visit on their mobile device, increasing the likelihood that they will select this page over the other results they’re served.
Improved Advert Views
AMP has been coded in a way to give better usability to banners and images. Meaning that it helps to give your sites advertising a higher viewability rate, in turn meaning you can improve the monetisation of your ad slots.
Placement in Google Top Stories Carousel
Design Limitations
For you to get the lightning-fast speeds available with AMP you are restricted with what you can do from a design perspective. JavaScript and CSS limitations mean that extra styling and functionality is sacrificed which can have a big impact if your brand has a strong visual identity.
Cached Pages
One of the key ways AMP achieves it’s fast loading speeds is because the visitor is seeing a version of your web page that has previously been cached (stored) by Google on their servers. Meaning they aren’t getting the current version direct from your site.
Implementing AMP
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